Sign up to the mailing list

Paiving the way is a newsletter by Maddy at Paiv Creative that aims to celebrate and showcase all things design and business-related with thought, heart and courage. I hope you enjoy!

Helping build brands that have a 'because'

I specialise in brand identity, print and digital design, combining design and strategy to turn your business vision into reality. We can work together either for a one-off project or ongoing, consistent support as your business grows.

The vision beyond the visuals

✶ thought ✶

Having an idea at the core of what you do


Caring about the process as well as the end result


Being brave enough to be bold, different & stand out

✶ HOME ✶

When it just feels right
Latest work
Rebranding a local Pilates studio that is bringing community to Norwich and beyond

I work with brands who are doing good in the world

There's a lot that needs to change about the world right now, and I genuinely believe that people have the power to make a difference. I work with individuals who are building businesses that are paving the way for a better future, and I love nothing more than seeing those big ideas out there doing good.

"Having Maddy fully in-charge of a rebrand and design exercise for my website has been the best decision ever. Maddy really leaned into my business and how I work on an individual level and used those insights to build a brand that felt like home! I am so happy with the result and finally feel proud to show off my website - within a week I've already had new business enquiries simply from sharing the new site on LinkedIn. Working with Maddy is effortless and enjoyable and I'd recommend her to anyone looking for design and branding help."


Let's work together to bring your brand home

Not sure quite what you want? No problem! I’d love to speak to you about your business and what you’re trying to build, I can offer an exploration workshop to help figure out exactly what you need to give your brand that feeling of being ‘just right.’