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Building brands that feel like home

Turn your business vision into a reality. Through thoughtful, heartfelt and courageous branding, we support you in bringing your big vision to life and help you to pave the way for success.

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Our work

Metsä Café

Branding

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The Parent Education Company

BrandingStrategyWebsite

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Pilates East

BrandingStrategyWebsite

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Mac + Moore

BrandingSocial media designWebsite

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Sophie Says

BrandingCampaignSocial media design

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Project Fearless

BrandingCampaignWebsite

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Portfolio

What we do

A thoughtful brand identity should feel like home. You know that feeling when you get home, put your feet up and think ‘this is where I’m meant to be’? That’s what your brand should feel like to your customers.

We work with people and businesses that are building things that matter. Things that matter to them, that matter to the world, and that matter to others, and we are passionate about supporting them.

Services

How we do it

We will take a deep dive into exactly what it is you want to achieve with your brand, what your core values and big vision is, and how we can help. Working closely with you to guide you through the process of uncovering what it is that makes you special and harnessing this to create a brand identity with substance. Our work is rooted in research and strategy, creating meaning behind every design decision. Together we really take the time to understand your business and what you need to reveal your 'vision beyond the visuals.’ Uncovering this is where the real magic lies, and is where we can create beautiful brands that feel like home. After all, there’s no place like it. 👠

We approach design with...

Thought

Having an idea at the core

Everything has its place and is there for a reason. Whilst beautiful design is important, it also needs to be functional and have reason for being the way it is that is beyond purely aesthetics. Sometimes this meaning can be subtly woven into the concept in a way that is not immediately apparent, but it’s there.

Heart

Caring about the process as well as the end result

This is such an important (and non-negotiable) part of the design process. We work alongside people who have businesses that we genuinely believe in. When you are passionate about what you do, we are too and will put everything into delivering you the best result.

Courage

Being brave enough to be bold, different and stand out

We don’t believe in following trends just for the sake of it, so through thoughtful design, we hope to help create brands that stand-out and grab people’s attention for the right reasons. This doesn’t mean your brand has to be the loudest in the room, or even bold in its aesthetic, but it can stand out and have real meaning and impact without always shouting from the rooftops.

When it just feels right

‘Home’ is the feeling when you know something looks and feels right for your brand and you don’t necessarily know why, it just does. It is a combination of all of the tangible elements such as: colour, type, style and shape that all work in synergy to create just the right feeling for your brand - that gut reaction that somebody has just ‘got it.’

How we can work together

Our ‘because’

There’s a lot that needs to change about the world right now, and we genuinely believe that people have the power to make a difference. Working with individuals who are building businesses that are paving the way for a better future and seeing those big ideas out there doing good is the driving force behind the work we do.

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Having Maddy fully in-charge of a rebrand and design exercise for my website has been the best decision ever. Maddy really leaned into my business and how I work on an individual level and used those insights to build a brand that felt like home! I am so happy with the result and finally feel proud to show off my website – within a week I’ve already had new business enquiries simply from sharing the new site on LinkedIn. Working with Maddy is effortless and enjoyable and I’d recommend her to anyone looking for design and branding help

Beth Gladstone, Content & SEO Strategist

Maddy is one of those incredible souls who has definitely found her calling. She gets right under the skin of you and your brand, asks all the right questions, takes time to understand your why, your customer, your mission and she listens, listens to what this means to you. You feel like she is on this journey with you. The result is heartfelt, stand out, kick ass branding. Thank you Maddy for bringing my vision to life through your incredible talent.

Gemma Sewell, Career Success Coach

I’ve worked with Maddy for over a year now, she has been an absolute pleasure to work with and I couldn’t be happier with our new branding. From day one I had complete trust in Maddy, her process and her design talent. She takes the time to understand you and your business, your clients, the market your business sits in and your vision. This process is reflected in our new look – design with meaning, purpose and value. Maddy now feels like an integral part of my team and I couldn’t recommend her more!

Lauren Marriott, Founder - Pilates East

Working with Maddy is always such a fantastic experience. That’s why I keep coming back for more. Maddy has a unique skill of understanding exactly what the brand mission is and brings it to life through design. Everything she has created for Sophie Says has been exceptional and exactly what we were trying to create, to bring the message alive and stay true to the brand. Every time I blown away with the outcome of Maddy’s design and would without a doubt recommend Paiv Creative to anyone looking for any design work

Esther Marshall, Author and Founder - Sophie Says

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👋 Nice to meet you

Hi, I’m Maddy, I’m the founder of Paiv Creative. I am based in Norwich but work with businesses all across the UK and Europe. I specialise in brand identity design and am really passionate about translating someone’s business vision into reality and helping them achieve success. I’m also a big advocate of ‘shopping local’, there are so many benefits to supporting independent businesses, and design is no different.

There are a lot of designers out there to choose from and I get it, it can be overwhelming. My approach is that through listening, learning and doing, we can work collaboratively to uncover what it is that makes you special and translate this into a brand identity that feels like home. Although I am the main person steering the ship, Paiv Creative is definitely a 'we' not 'me' business. I regularly collaborate with marketers, copywriters, animators, web developers and a whole host of other creative people to bring brands to life and help them to feel just right.

If you’re curious to know whether we’re the right fit for you, get in touch to book an enquiry call.

Book an enquiry call with Maddy

🤷‍♀️ Is this the right fit for you?

If you have a business, or are starting one and you care about more than just making money, and have a wider mission to make the world a better place once you’ve left it, then you’ve come to the right place.

You don’t have to be single-handedly saving the world, just doing your bit to contribute towards something positive for people and the planet.

We’ve worked with a whole host of businesses along the way. From educating employees at one of the world’s leading brands about domestic abuse during lockdown, to the UK's first benefits programme for self-employed women, or a pilates studio helping people to stay healthy and get more in touch and aligned with their bodies. Great design can help pave the way for success on so many levels.

Get in touch