Mac + Moore are a marketing consultancy based in London, UK. They combine the science + the magic of marketing to create creative and thoughtful marketing solutions for change-makers who are looking to create positive impact through their work. They have worked with brands such as Now TV, Itsu, The British Library and Transport for London.
I have worked with Founders Jess + Nat on a number of collaborative projects over the past two years and have since been lucky enough to work with them on their own rebrand. We worked closely on re-defining their offering and brand proposition before re-establishing their brand identity.
The challenge was to create an identity which stood out in a crowded space where it can be difficult to be unique and stand out in the current marketing landscape and create something truly own-able. The brief was to create an identity for Mac + Moore that provides a point of difference and personality that sets them apart from a traditional agency offering.
The concept behind the identity was to use the '+' symbol to represent Mac + Moore's offering of combining elements together to create real transformation and change through 'modern chemistry.' The logo concept is inspired by the alchemical symbol for The Elements which is a +. Making use of this symbol also nods to the idea of Mac & Moore as The Alchemists combining elements together to create real transformation and change. It also has a dual meaning of Mac + Moore being an 'addition' or adding positive value to whatever they do.
I worked with Co-Founders Jess + Nat on redesigning their website which needed to feel fresh, clear and clearly display their offering and new positioning to potential clients.