Mac + Moore

Mac + Moore

Branding | Website | Social design | Email Marketing

Mac + Moore are a marketing consultancy based in London, UK. They combine the science + the magic of marketing to create creative and thoughtful marketing solutions for change-makers who are looking to create positive impact through their work. They have worked with brands such as Now TV, Itsu, The British Library and Transport for London.

I have worked with Founders Jess + Nat on a number of collaborative projects over the past two years and have since been lucky enough to work with them on their own rebrand. We worked closely on re-defining their offering and brand proposition before re-establishing their brand identity.

The challenge

The challenge was to create an identity which stood out in a crowded space where it can be difficult to be unique and stand out in the current marketing landscape and create something truly own-able. The brief was to create an identity for Mac + Moore that provides a point of difference and personality that sets them apart from a traditional agency offering.

"The standard of her work is impeccable, she is a creative thinker as well as a 'doer' and works closely with you to get the work to the best possible standard it can be. We usually work with Maddy on client work but she recently carried out a rebrand for us and the work is outstanding. We are so glad we found each other and look forward to many more years of collaborating!"
✶ Natalie Moores, Co-Founder ✶


The concept behind the identity was to use the '+' symbol to represent Mac + Moore's offering of combining elements together to create real transformation and change through 'modern chemistry.' The logo concept is inspired by the alchemical symbol for The Elements which is a +. Making use of this symbol also nods to the idea of Mac & Moore as The Alchemists combining elements together to create real transformation and change. It also has a dual meaning of Mac + Moore being an 'addition' or adding positive value to whatever they do.

"In my 13-year career working in marketing and advertising I've been lucky enough to work alongside some of the best creative talent out there and Maddy is no exception. Her thoughtfulness, passion, and talent know no bounds and the work she has and will create is always exceptional. On top of that her willingness to see you succeed and her down to earth personality makes her an absolute pleasure to work with."
✶ Jess MacIntyre, Co-Founder ✶


I worked with Co-Founders Jess + Nat on redesigning their website which needed to feel fresh, clear and clearly display their offering and new positioning to potential clients.


Check out their website here →